MicroStrategy established itself as an important player in the mobile security revolution a couple of years ago with the launch of its Usher platform. Essentially designed to turn a user’s mobile device into a security credential through the use of NFC, Bluetooth, and QR code technology, it also supported the use of biometrics for extra-secure authentication.
But it’s data analytics that has remained the company’s key focus, tying its mobile technology to the ability to collect valuable information on users. And this kind of data is of very high value to many interests in the financial services industry. Speaking with FindBiometrics President Peter O’Neill on the show floor at this year’s Money20/20 event in Las Vegas, MicroStrategy VP James Letsky discussed how this kind of data analytics can help banks better understand their customers, the rich data mine that is the contemporary smartphone, and growing opportunities his firm is seeing in financial services, retail, the automotive industry, and the APAC and MEA markets.
Listen to the full Money20/20 audio interview with James Letsky, Vice President, MicroStrategy:
Read more FindBiometrics coverage of Money20/20 USA: