Neustar’s Authentication Plus and Account Link solutions provide automated probabilistic analysis to assess phone calls and the devices being used to make them for risk of fraud, through a process called Automatic Number Identification (ANI) validation.
For call centers, the integration of Neuster’s ANI technology into IdentityX will ensure that incoming calls undergo real-time inspection to filter out fraud attempts based on call spoofing. Daon and Neustar say that the process can significantly reduce the need for agent-led caller verification, offering cost and time savings.
“By incorporating Neustar’s ANI validation and matching technology into our IdentityX contact center solution, we are better able to protect our customers from the onslaught of fraudsters,” explained Daon President Ralph Rodriguez.
Daon’s voice authentication, technology, will remain in place to positively identify legitimate customers. Tom McNeal, Neustar’s VP and General Manager of the Public Sector and Partner Channel, noted that both companies’ customers would benefit from a more comprehensive and powerful solution to mitigate the damages of inbound call fraud by adding passive voice authentication to the workflow seamlessly enabling contact center representatives to focus on the needs of that customer instead of having to challenge their authenticity.”
News of the partnership comes after Daon’s appointment of Ralph Rodriguez, a series entrepreneur and Gulf War veteran, as its new Chief Product Officer. The company also recently announced a partnership with the blockchain identity startup Gateway ID Africa, which will see its biometric technology used for identity verification on the latter’s emerging platform.
August 26, 2022 – by Alex Perala