Facial Recognition Specialist VSBLTY Brings on a Pair of New Executives

VSBLTY Brings on a Pair of New Executives

VSBLTY has added two new members to its executive team. The company has announced that Matthew Pruitt will be taking over as the new Chief Experience Officer (CXO), while Paul Rinaldi has signed on as the company’s first Senior Client Services Director for Retail.

The latter is a newly created position that will focus on revenue generation and seek out new deployment opportunities for VSBLTY’s facial recognition technology, which can be leveraged for surveillance, analytics, and customer engagement.

As the new CXO, meanwhile, Pruitt will prioritize that engagement and work to make the company’s digital signage more compelling for consumers.

“These two highly experienced and capable technology and client service executives further strengthen our senior management team and will enable us to accelerate and support our aggressive and successful growth strategy,” said VSBLTY Co-Founder and CEO Jay Hutton.

Pruitt arrives at VSBLTY after a stint as the Chief Solutions Architect for NEC America. Rinaldi recently served as Optika’s VP of Sales & Operations, with previous stops at IDEMIA, PepsiCo, and the MITRE Corporation.

VSBLTY recently teamed up with Energeticka to provide a smart city surveillance and analytic solution for Mexico City. The company’s facial recognition and weapon detection platform is currently available as part of the MGI security portfolio.

August 15, 2019 – by Eric Weiss