Voice recognition specialist Auraya has achieved accreditation for its call center solution under Amazon Web Services’ Foundational Technical Review, effectively giving it the Amazon seal of approval for customers using the Amazon Connect contact center platform.
The review program, formerly called the ‘Technical Baseline Review’, is aimed at identifying and resolving security vulnerabilities in solutions offered through Amazon Web Services. In a statement, Auraya explained that the AWS Foundational Technical Review process “requires the implementation of AWS Well-Architected Framework for best practices related to security, reliability, and operational excellence.” Achieving accreditation under the program therefore offers end users significant assurance about the solution in question.
“The approved FTR status enables Auraya to earn a ‘Reviewed by AWS’ solutions badge which unlocks AWS partner benefits that benefit Auraya, its customers and partners,” explained Auraya CEO Ray Doak.
While the accreditation is undeniably positive news for Auraya, it arrives at an awkward time. Days ago, AWS launched its own voice recognition solution for contact centers. Called Amazon Connect Voice ID, the authentication tool is designed to match a caller against a registered biometric voiceprint.
The launch of the solution to Amazon Connect users across Europe, the US, and the APAC region makes AWS a direct competitor against Auraya, with the latter’s voice recognition solution being offered on AWS’s own platform.
Fortunately for Auraya, the company’s voice biometrics solution is not dependent on AWS alone. It was made available through the Okta Integration Network, for example, earlier this year.
With respect to the AWS accreditation, meanwhile, Auraya President Paul Magee was upbeat. In a statement that both Auraya and Amazon would surely agree upon, Magee said it “has never been easier for organizations that use Amazon Connect as their cloud-based contact center platform to activate a comprehensive active and passive voice biometric solution within a few hours.”
October 4, 2021 – by Alex Perala