consumer research

Users Happy to Trade Personal Data for Convenience and Security: Report

Users Happy to Trade Personal Data for Convenience and Security: Report

People are more than happy to share their personal data, just as long as they’re getting something in return.  That’s the main takeaway from Experian’s Global Identity and Fraud Report, which found that growing privacy concerns have not soured people on the overall potential of the digital experience. The vast majority (90 percent) of consumers are…

Survey Research Points to Shifting Attitudes About Airport Biometrics

Survey Research Points to Shifting Attitudes About Airport Biometrics

Americans are ready for airport biometrics, suggests new survey research from Acuant. Conducted by Wakefield Research, an online survey of 1,000 US adults found that 84 percent of respondents believed biometric technology would improve the travel experience at the airport. Fifty-nine percent said they think the technology can improve safety, while 56 percent agreed that…

Survey Research Finds Many UK Consumers Ready for Biometric Cards

Survey Research Finds Many UK Consumers Ready for Biometric Cards

Survey data collected by German market research firm GfK suggests that consumers in the UK are warming to the idea of using biometric payment cards. Based on online polls of 821 cardholders in the country conducted in late May and early June, the research found that 54 percent of respondents said they would get a…

Consumers are Increasingly Open to Financial Services From Tech Companies: Fiserv

Consumers are Increasingly Open to Financial Services From Tech Companies: Fiserv

“…49 percent of respondents in Fiserv’s surveys said they would feel secure with biometric authentication in financial services.” Consumers are increasingly open to the idea of receiving financial services from tech companies, suggests new research from Fiserv, Inc. The findings come by way of Fiserv’s newly published “Expectations & Experiences: Channels and New Entrants” study,…