Ipsidy has a new distribution partner that should help to extend its reach in the African market. The company has announced that it has teamed up with Safetrade Africa, which will act as a reseller in southern African countries and the Indian Ocean islands of Madagascar, Mauritius, and Seychelles.
Safetrade Africa is a relatively new company, having launched a little over a year ago. The company’s offers an online marketplace platform that is designed to ensure that products and services sold are received as advertized, and that the sellers are paid in full; in other words, Safetrade Africa’s role is to act as a guarantor in e-commerce.
As such, they appear to be a good match for Ipsidy and its biometric authentication solutions, which can be used to verify the identities of buyers and sellers. Accordingly, Safetrade Africa will offer two of Ipsidy’s flagship solutions to its clients: Verified, which enables selfie-based biometric authentication through a mobile app; and Access, which extends that biometric mobile authentication concept to access control in concert with a tablet-based app and Bluetooth-enabled checkpoint beacons.
In a statement announcing the partnership, a Safetrade Africa representative said that the company’s leadership are “excited to partner with Ipsidy to resell the company’s suite of biometric identity solutions and thereby becoming an early leader in the African market to offer this technology,” explaining, “Identity and cyber security are major issues for our clients and for the financial services, payments, e-commerce wallet, healthcare, contact centre and cryptocurrency exchange industries we serve.”
The partnership points to a continuing upswing for Ipsidy, whose Q2 results issued in August showed a lower net loss and significantly higher revenues year-over-year.
October 10, 2018 – by Alex Perala