Market research firm Goode Intelligence has launched a new advisory service on the biometrics industry. Called Biometrics Insight Service, it operates on a subscription model and aims to provide organizations with “a combination of market research, forecast data and up-to-date market intelligence” in this area, according to founder Alan Goode.
In a statement announcing the new service, Goode pointed to his firm’s track record in explaining its value proposition. “We have been active in covering the biometrics sector since 2010 and accurately predicted the rise of consumer-based mobile biometrics and the need to protect people’s privacy while ensuring a secure frictionless experience,” he said. And indeed, Goode was ahead of the curve in predicting the establishment of biometric sensors as standard features of smartphones, at least at the higher end of the spectrum, in a report issued in September of 2014. At that time, Apple’s Touch ID system was only just making its way to market in the newest iPhones; it would go on to spearhead the industry-wide trend Goode predicted.
Goode has been busy this year, too. A report issued in July pointed to the growing importance of the banking sector in the overall biometrics market, and that has since been validated in the huge spotlight on biometric technologies at this year’s Money20/20 conference, not to mention its growing presence in fintech and rising R&D investment from the likes of major players like Visa and MasterCard.
Goode Intelligence has done well so far, it seems, and its new Biometrics Insight Service could prove a valuable resource for a range of organizations going forward.
November 4, 2015 – by Alex Perala