“…the ship uses facial recognition to match the individuals captured in the candid photos to passenger pictures provided at check-in and linked to their corresponding cabins.”
A new cruise ship is using facial recognition technology to sell guests photos, reports Adweek.
Part of the Carnival Cruise Line, the Carnival Vista has been outfitted with some splashy technology including LED light displays and an IMAX theater, and it has also upgraded the photo service available on other Carnival ships. Photographers still roam the ships snapping candid photos of guests, but now, rather having letting guests pore through the many pictures hung on a wall to find the ones they want to buy, the ship uses facial recognition to match the individuals captured in the candid photos to passenger pictures provided at check-in and linked to their corresponding cabins. The photos are then digitally sent to their corresponding passengers through a mobile app, with their subjects being prompted to purchase them if they wish.
It’s less wasteful and more efficient for everybody, and apparently uncontroversial enough that Carnival is betting its customers will be more appreciative than wary of their biometric identification. Some passengers may stop to wonder how this biometric data is stored and secured – policies that apparently weren’t disclosed to Adweek – but many will likely be too busy smiling at their seafaring mementos to worry about it.
November 23, 2016 – by Alex Perala