FaceTec Biometrics to Weed Out Bots from New Social Media Platform

“We’re creating an alternative for anyone disappointed that social media today puts ad revenue above authenticity. Using a trusted biometric identity solution that actually delivers is a key part of that. And it was clear FaceTec 3D Face Authentication delivers exactly what we needed.” – Salah Zalatimo, CEO, Voice

A new social media startup is aiming to make sure that its users are all authentic human beings, and has opted for FaceTec‘s biometric 3D face authentication technology to accomplish that mission.

Called Voice, the platform is based on EOS.IO blockchain. That’s one piece of the puzzle: blockchain ledger accounting can help to ensure that all verified users have a unique and irrefutable digital identity. But to make sure that each user is a real person in the first place, Voice looked for a biometric authentication solution.

FaceTec’s 3D Face Authentication fit the bill. The solution lets end users confirm their identities with a quick selfie video, thanks to cutting-edge facial biometrics. And it’s available across a range of platforms, from mobile devices to PCs.

The solution is perhaps best known for its extremely high accuracy and security. FaceTec matches humans to their 3D FaceMaps with 99.9999921875 percent accuracy (1/12,800,000 FAR), and when used to scan for duplicates, it can ensure that on the Voice platform one person equals one account. It also features highly sophisticated liveness detection technology – backed by a $100,000 spoof bounty program – to spot any potential attempts to fool it into a false positive.

“We’re creating an alternative for anyone disappointed that social media today puts ad revenue above authenticity. Using a trusted biometric identity solution that actually delivers is a key part of that,” explained Voice CEO Salah Zalatimo. “And it was clear FaceTec 3D Face Authentication delivers exactly what we needed.”

For its part, FaceTec is happy to help. “We’re very excited to be working with Voice on such a well-principled project,” said the company’s CEO, Kevin Alan Tussy. “Our proven performance for many tens-of-millions of users in high-value applications like banking, transportation, crypto wallets, and national digital ID programs showed Voice that FaceTec could provide the foundation their platform required.”

It’s the latest sign of the popularity of selfie-based authentication, and of FaceTec’s solution in particular, with the company currently processing tens-of-millions of liveness checks monthly.

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September 10, 2020 – by Alex Perala