“The companies say that if they see a positive customer response to the Pasadena pilot, the technology will see a wide rollout across CaliBurger locations next year…”
A California-based burger chain is aiming to use facial recognition to automatically serve regular customers.
It has already started with a pilot project in Pasadena, where CaliBurger customers can register their faces to have their preferences and loyalty accounts automatically pulled up when they’re recognized at the location’s self-serve kiosks. It’s the product of a collaboration between Cali Group and NEC Corporation of America, whose facial recognition technology has seen major deployments in the security and law enforcement sectors, and seems to increasingly be findings its way into consumer-facing applications.
The idea with CaliBurger is to make ordering simple, fast, and convenient for regular customers. And further down the line, it could even lead to a major change in how they pay, replacing credit and debit cards with face-based payments. Explaining the effort in a statement, Cali Group CEO John Miller said, “Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world.”
The companies say that if they see a positive customer response to the Pasadena pilot, the technology will see a wide rollout across CaliBurger locations next year, and that facial recognition-based payments will be implemented. They are also planning to showcase the biometric kiosks at the NRF 2018 retail expo, which will run from January 14th to 16th in New York City.
December 22, 2017 – by Alex Perala