VSBLTY is hitting the convention circuit to promote its ‘Store-as-a-Medium’ (SaaM) solution. The company released its free SaaM app and a white paper back in January, partnering with Intel and The Store-WPP to explain how merchants can use modern technologies to create new revenue streams and build better relationships with their customers.
Now VSBLTY and Intel are hoping to raise awareness with appearances at three conferences in May. VSBLTY will first be turning up in Grapevine, Texas, for Intel Vision at the Gaylord Texan Resort & Convention Center from May 10-11, before heading to Las Vegas and Austin for Lenovo Accelerate 2022 and BIG 5G, respectively. Lenovo Accelerate will run from May 16-19 at The Wynn, while BIG 5G will take place at the Austin Convention Center from May 16-18.
VSBLTY Chief Technology Officer Gary Gibson will be giving a keynote presentation at BIG 5G and demoing the SaaM app at its booth at Intel Vision and Lenovo Accelerate. The company previously gave a presentation at the World Retail Congress in Rome, where it suggested that retail media solutions could soon generate as much as $100 billion on an annual basis.
With that in mind, VSBLTY is arguing that businesses should pivot now to make sure that they are ready to capture a portion of that lucrative revenue stream. The company indicated that brands will pay good money to advertise at the point of sale, and then pay an additional premium to gain access to the data collected through a SaaM solution.
“We have been working with joint venture partners who are uniquely qualified to transform and monetize the SaaM with retailers and brands,” explained VSBLTY Co-founder and CEO Jay Hutton. “SaaM is where the internet of things meets media advertising, computer vision, machine learning and big data analytics.”
VSBLTY recently added the CEO of The Store-WPP to its own Board of Directors. The company’s smart retail technology has already been deployed in thousands of convenience stores throughout Mexico and Latin America.
April 20, 2022 – by Eric Weiss