• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Our Services
  • Contact Us
  • Newsletter
  • Top Nav Social Icons

FindBiometrics

FindBiometrics

Global Identity Management

  • Biometrics
    • What are Biometrics?
    • FAQ
    • Biometric Associations
    • Companies
    • Premier Partners
  • News
    • Featured Articles
    • Interviews
    • Thought Leadership
    • Podcasts
    • Webinars
    • Year in Review
  • Applications
    • Biometric Security
    • Border Control and Airport Biometrics
    • Consumer and Residential Biometrics
    • Financial Biometrics
    • Fingerprint & Biometric Locks
    • Healthcare Biometrics
    • Justice and Law Enforcement Biometrics
    • Logical Access Control Biometrics
    • Mobile Biometrics
    • Other Biometric Applications
    • Physical Access Control Biometrics
    • Biometric Time and Attendance
  • Solutions
    • Behavioral Biometrics
    • Biometric Sensors and Detectors
    • Facial Recognition
    • Biometric Fingerprint Readers
    • Hand Readers & Finger Scanners
    • Iris Recognition
    • Biometric Middleware and Software
    • Multimodal Biometrics
    • Physiological Biometrics
    • Smart Cards
    • Vein Recognition
    • Voice and Speech Recognition
  • Stocks
  • Events
  • Companies
  • Podcasts

Neurobiometrics Specialist Now Scanning Thousands of Brains with Backing from Media, DoD

May 17, 2019

“Applying machine-learning AI to this and its other technologies, SPARK Neuro says it is continuously advancing its platform’s capability to measure attention and emotion as subjects are exposed to various media…”

Neurobiometrics Specialist Now Scanning Thousands of Brains with Backing from Media, DoD

Neuroanalytics startup SPARK Neuro is on the ascent, heralding a brave new world for marketing and brain biometrics.

The New York-based company, founded in 2017, essentially concerns itself with assessing how people react to media. To that end, it employs electroencephalography (“EEG”), galvanic skin response (GSR), face biometrics, and eye tracking, all enabling SPARK Neuro’s professionals to assess the physiological responses that subjects have to videos and other media they experience while being monitored.

The company raised $13.5 million in a series-A funding round last August, featuring investments from Thiel Capital, Will Smith, and Walt Disney CEO Michael Eisner’s Tornante Company, and has now revealed that it used that capital to increase its ‘scientific development’ staff sevenfold, and to open a new office in Tokyo. Perhaps more importantly, SPARK Neuro has also added functional near-infrared spectroscopy, or “fNIRS”, to its toolkit. fNIRS are essentially portable fMRI machines, allowing SPARK Neuro’s researchers to look at which areas of a subject’s brain are being activated during analysis.

Applying machine-learning AI to this and its other technologies, SPARK Neuro says it is continuously advancing its platform’s capability to measure attention and emotion as subjects are exposed to various media, with thousands of brains now being scanned per month.

Going forward, SPARK Neuro is planning to open another new office in Europe and one in Washington, DC, with the latter scheduled to open on June 1st and to serve as a base for serving political clients ahead of the 2020 election. SPARK Neuro has also won a grant from the Department of Defense for R&D on counter-terrorism applications of its neuroanalytics technology. All of which suggests that SPARK Neuro could be one of the most important pioneers on the cutting-edge frontier of neurological biometrics.

–

May 16, 2019 – by Alex Perala

Related News

  • Paravision Comes to New Agreement With US Department of DefenseParavision Comes to New Agreement With US Department of Defense
  • DoD Seeks Systems Integrator for ABIS Transition to AWSDoD Seeks Systems Integrator for ABIS Transition to AWS
  • DoD Now Actively Testing ‘Patterns of Life’ Mobile AuthenticationDoD Now Actively Testing ‘Patterns of Life’ Mobile Authentication
  • Executive Brief: The Key Biometrics Trends That Will Shape 2023Executive Brief: The Key Biometrics Trends That Will Shape 2023
  • DoD Prepares to Request Proposals for ABIS Cloud TransitionDoD Prepares to Request Proposals for ABIS Cloud Transition
  • Army Installs Facial Recognition at Redstone Arsenal Army PostArmy Installs Facial Recognition at Redstone Arsenal Army Post

Filed Under: News Tagged With: Biometric, biometrics, brain biometrics, Department of Defense, DoD, eye-tracking, facial recognition, media, neurobiometrics

Primary Sidebar

Identity is Shaping Air Travel – Time to Invest

Sponsored Links

facetec logo

FaceTec’s patented, industry-leading 3D Face Authentication software anchors digital identity, creating a chain of trust from user onboarding to ongoing authentication on all modern smart devices and webcams. FaceTec’s 3D FaceMaps™ make trusted, remote identity verification finally possible. As the only technology backed by a persistent spoof bounty program and NIST/iBeta Certified Liveness Detection, FaceTec is the global standard for Liveness and 3D Face Matching with millions of users on six continents in financial services, border security, transportation, blockchain, e-voting, social networks, online dating and more. www.facetec.com

TECH5 logo

TECH5 is an international technology company founded by experts from the biometrics industry, which focuses on developing disruptive biometric and digital ID solutions through the application of AI and Machine Learning technologies.

TECH5 target markets include both Government and Private sectors with products powering Civil ID, Digital ID, as well as authentication solutions that deliver identity assurance for various use cases. 

Learn more: www.tech5.ai

Mobile ID World Logo

Mobile ID World is here to bring you the latest in mobile authentication solutions and application providers. Our company is dedicated to providing users with the best content and cutting edge information on technology, news, and mobile solutions for your mobile identity management needs.

Recent Posts

  • An ‘Exciting Time’ for IDEMIA: Identity News Digest
  • Facephi’s Rocketship Award Delivers New Opportunities
  • Chips, Guacamole, and Device-Agnostic Identity – Hummingbirds AI CEO Nima Schei at ISC West 2023
  • NECAM Gets a New CEO: Identity News Digest
  • Onfido Delivers 15-second Identity Verification for UK’s Co-operative Bank

Biometric Associations

IBIA and fido

Tweets

Footer

  • About Us
  • Company Directory
  • Advertise With Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Archives
  • CCPA: Do not sell my personal info.

Follow Us

Copyright © 2023 FindBiometrics