ImageWare‘s leadership are looking to add further fuel to the company’s ongoing transformation through a partnership with Gateway Investor Relations.
The latter will work with ImageWare’s management team over the coming months to develop an investor outreach and communications program, which will include introductions to institutional investors, sell-sde analysts, and “key influencers” in the finance community, according to a statement announcing the partnership. Gateway will also help to involve ImageWare in investor-related events.
It’s the latest important step in a long-term corporate overhaul being spearheaded by ImageWare CEO Kristin Taylor, who was appointed to the position in early 2020, just ahead of the COVID-19 pandemic. A number of efforts, described by Taylor as “transformative” changes in a recent quarterly update, have been implemented, including important executive appointments and a major rebrand of ImageWare’s flagship biometric security offering.
“Knowing that we find ourselves in the midst of an ongoing transformation, we believe the timing is right to redefine our value proposition to the investment community,” explained Taylor in the company’s latest announcement. “We have a compelling story that we believe needs to be communicated effectively to a wider audience, which is why we’ve selected Gateway to lead these efforts among other investor relations initiatives.”
In announcing the partnership, Taylor also highlighted the unique market opportunities that her company is now facing amid an intensifying need for secure access solutions in the “work-from-anywhere economy” that has solidified in the wake of COVID-19.
“In addition to the value within the historical businesses of law enforcement and public safety, we believe the financial, educational, and automotive spaces are rich with opportunity as the need for secure access leveraging biometrics is becoming one of the best ways to validate one’s identity.” On that note, ImageWare recently announced a new strategic advisory board featuring an executive from Gentex, a provider of automotive biometric technologies.
As for Gateway, the firm’s services were retained by another biometrics specialist – Aware, Inc. – last autumn. Aware’s share prices went on to see a significant uptick going into the new year, before trending downward in recent months.
May 17, 2021 – by Alex Perala