Experian has partnered with Montana-based NeuroID, integrating the latter’s behavioral biometrics technology into its CrossCore and PreciseID anti-fraud solutions.
NeuroID’s platform is designed to scan end user behaviors in online sessions, including things like keystroke patterns and typing speed, to look for signs of fraud, and to streamline onboarding for legitimate actors.
Experian is a global information services company, primarily known for its role in consumer credit reporting. It is one of the three largest credit reporting agencies, alongside Equifax and TransUnion. Experian collects and aggregates information on over one billion people and businesses, including 235 million individual U.S. consumers and more than 25 million U.S. businesses.
Beyond credit reporting, Experian offers a range of services in areas like fraud detection, targeted marketing offers, and automation of decision-making processes for businesses. The company operates in multiple countries and is recognized for its contributions to the financial sector, especially in terms of credit analysis and risk assessment.
“With AI-enabled bot attacks on the rise, NeuroID’s unique behavioral analytics combined with our trusted fraud prevention solutions can help clients make informed, automated decisions during the account opening process, ultimately helping mitigate losses,” explained Kathleen Peters, the Chief Innovation Officer for Experian Decision Analytics in North America.
Neuro-ID, meanwhile, was founded in 2014 by Jeff Jenkins and Joe Valacich. The company has received investment funding from Canapi Ventures and Fin Capital, with its most recent funding round, a Series B, having concluded in late 2021.
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December 7, 2023 – by the FindBiometrics Editorial Team
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