Wearable biomechanics startup NURVV announced that it has secured $9 million in Series A funding led by Hiro Capital.
Launched last month at CES 2020 in Las Vegas, where it showcased its NURVV Run biometric insoles, NURVV will reportedly use the money to fund further research and development and help bring the NURVV Run product to market.
NURVV Run smart insoles contain 32 biometric sensors embedded within them, which are capable of capturing 1,000 data points per second per sensor, allowing for a massive amount of real-time data to be gathered.
The insoles can measure metrics like footstrike, cadence, step length, balance and pronation in real-time, and feed that data to the NURVV run coaching app to illustrate a clear and detailed picture of the wearer’s running technique while highlighting any potential issues.
NURVV founder and CEO Jason Roberts points out that while there are many other wearables that measure and record running metrics, they do so from the wearer’s wrist, whereas NURVV Run can capture the data “directly from the point of action at the foot, before using live coaching to help them improve in a simple, easy-to-understand way.”
“We kept coming back to the same question: ‘Why is running measured from the wrist, when most of the important metrics happen at the feet?… We sought out the expertise to make it happen,” added Co-founder Ulrica Roberts.
February 10, 2020 – by Tony Bitzionis