Trueface.ai Takes Alternative Route to Market with IFTTT

“…the firm says it has developed facial recognition technology that is sophisticated enough to do things like verify identities for bank accounts or notarize digital documents, so the next step is to make sure it’s available through third party devices and services.”

Trueface.ai Takes Alternative Route to Market with IFTTT

Facial recognition software specialist Trueface.ai is looking to make its technology widely available through IFTTT, an open development platform aimed at establishing interconnectivity between devices and apps.

IFTTT – an acronym for If This, Then That – offers developers simple conditional coding tools called applets. With these, someone could program a system in which, for example, if an Uber ride arrives (‘If the car reaches this location…’), then a front porch smart light will turn on (‘… then activate Philips Hue’). Or, someone could set up a system in which a Trueface.ai-powered camera recognizes an authorized visitor, triggering a door to be unlocked.

As TechCrunch reports, Trueface.ai initially developed both software and hardware for facial recognition, but pivoted to focus solely on the former last year. Now, the firm says it has developed facial recognition technology that is sophisticated enough to do things like verify identities for bank accounts or notarize digital documents, so the next step is to make sure it’s available through third party devices and services. Trueface.ai CEO Shaun Moore tells TechCrunch that with IFTTT, his team is targeting “tinkerers and hackers who kind of want to build things themselves.”

It’s a somewhat unusual approach, but there has never been a better time for it. Apple has been helping to familiarize the mass market with facial recognition technology since the launch of its face-scanning iPhone X last autumn, and copycats are already following suit; meanwhile, border authorities are starting to implement face scanning at airports in the US and elsewhere in the world, bringing even more consumers into contact with the technology as they travel. So there are probably more developers than ever looking for ways to get face biometrics into their products, with IFTTT now offering a means to do so in Trueface.ai’s software.

Source: TechCrunch

January 26, 2018 – by Alex Perala