Trueface

Trueface CEO Outlines Ethical Guidelines for Facial Recognition

Trueface CEO Outlines Ethical Guidelines for Facial Recognition

At a time of heightened controversy around government use of facial recognition technology, Trueface is laying out its own ethical guidelines for ‘responsibly deployed facial recognition’. Writing in a Medium post, Trueface CEO Shaun Moore groups his firm’s ethos under three main headings. The first, and perhaps most important, is “Humanity First”, a reference to…