customer loyalty

Boxever Survey Suggests Biometrics’ Potential in Customer Loyalty

Boxever Survey Suggests Biometrics’ Potential in Customer Loyalty

Airlines need to find new ways to engender customer loyalty, and biometric technology may be part of the solution, according to a new report from Boxever. Analyzing the results of a recent survey, the predictive marketing company points out that only 28 percent of respondents thought airline loyalty membership led to better service, and that…