Precise Biometrics Appoints New Corporate Marketing Manager

Earlier this week, Swedish fingerprint solutions provider Precise Biometrics announced that Håkan Persson will be moving forward as the company’s new chief executive officer after serving a period as the interim CEO following the departure of Thomas Marschall in November of 2013.

Yesterday, the company announced another addition to the Precise Biometrics leadership team: Daniel Edlund has been appointed as corporate marketing manager.

Håkan Persson commented on the addition of Edlund, saying, “Daniel will play an important role in furthering strengthening our commercial position and offering to our customers.”

With more than ten years of marketing and communications experience in the information and telecommunications industry, Edlund, 34, comes from Huawei Technologies where he worked as the public affairs and communications director. He holds a master of science degree  in business administration from the School of Business and Commercial Law at Gothenburg University.

Though a brief statement of introduction, the message in on target with what the board of directors has made clear as the Precise Biometrics aims moving forward.

In November, when Persson was first appointed as interim CEO, chairman of the board Torgny Hellström mentioned, ”The strategy is clear and so are our growth targets. Through many years Precise Biometrics has created the platform for future development. We are now ready to take the next step. With a change in top management the Board wants to be able to respond faster to opportunities in the market and thereby ensure momentum and benefit from the company’s healthy financial situation to the benefit of customers, shareholders and employees.”

Edlund’s appointment is a clear extension of this thinking: Precise wants to increase its focus on sales in order to realize the company’s potential.

According to the company’s announcement, the Precise Biometrics management team now consists of Håkan Persson, CEO and president; Patrik Lindeberg, COO; Patrik Norberg, CFO; Anna Herdenberg, corporate counsel and Daniel Edlund, corporate marketing manager.

Further Reading:

Recently, our sister site Mobile ID World reported on the newest iPad Mini certification for Precise Biometrics’ Tactivo smart casing solution.

June 20, 2014, by Peter B. Counter