Rising NuDetect Traffic Suggests Growing Interest in Behavioral Biometrics

NuData’s behavioral biometrics system is really catching on: The company has announced that its NuDetect platform’s transaction volume has more than doubled over the past year.

Rising NuDetect Traffic Suggests Growing Interest in Behavioral Biometrics

NuDetect’s growth suggests organizations are increasingly seeing the value in behavioral biometrics.

NuDetect is, of course, NuData’s flagship behavioral biometrics platform. Aimed at assessing fraud risk for online transactions, it analyzes a number of metrics related to users’ online activity including subconscious behavioral patterns related to scrolling and typing. The system can reportedly offer early detection of potential fraud attempts, and has received industry accolades for its innovative approach to security.

The platform’s success has evidently extended to client traffic, too. NuData reports that in 2014, its platform processed 18 billion online transactions, and went on to process 38 billion transactions in 2015. For the current year, NuData anticipates that NuDetect will process 80 billion transactions.

The growth suggests that organizations are increasingly seeing the value in the additional layer of security that this kind of behavioral biometrics technology can provide. And echoing recent data from call analytics expert Pindrop, NuData reports rising fraud attempts as discovered through its platform, suggesting that there is increasing incentive for more organizations to adopt such security going forward.

May 11, 2016 – by Alex Perala