Behavioral biometrics developer NuData is aiming its solutions at the healthcare industry. In a new blog post, the company argues that rising threats to the digital security of healthcare company systems provide a compelling reason to adopt security systems based on behavioral analytics.
Citing breaches against health insurers Excellus Blue Cross and Anthem, as well as smaller attacks against the UCLA Health System and the Montefiore Medical Center, NuData argues that 2015 “could end up being dubbed The Year of Health Care Data Breaches.” Those hacks saw SINs and other sensitive personal data compromised, with potentially serious consequences for the victims. And NuData suggests that in many of these cases, “knowledge-based questions are all that it takes to get into traditional username and password accounts)” – a serious failing in securing patient data. Concluding its argument, NuData says it is “time for health care companies to learn from forward-thinking e-commerce and financial companies and adopt a robust, user behavior analytics system that will not only protect their customer data upfront but also protect the company itself from having stolen data used against them.”
There is certainly a lot of excitement about NuData’s NuDetect system, which aims to identify the early signs of fraud by analyzing the online behavior of users interacting with client websites and apps. So far NuData’s solutions have been aimed primarily at applications with online merchants, cases in which it’s relatively straightforward to see how users are interacting with client software. Presumably behavioral analytics systems do have some benefits to offer in this new frontier of healthcare, and as rivals like Socure continue to build the capabilities of their own platforms, it seems almost inevitable that this kind of technology will expand beyond the online retail sector – especially if the insurers and healthcare providers targeted by NuData heed its warnings.
September 14, 2015 – by Alex Perala