NEC is touting the benefits of biometrics in marketing signage. In a guest post on DigitalSignageToday, NEC Display Solutions VP Richard Ventura outlines how today’s biometric technology can be used to better target and analyze marketing in stores, entertainment, and other applications.
With the kinds of sophisticated facial recognition technologies now available, digital signage now has the capability to know more than ever about who is on the receiving end of a piece of signage-based marketing, making determinations about demographic characteristics such as gender and age. That could allow digital signage to tailor its messaging in real time, and allows marketers to collect important data about their audiences. Biometric technology could even allow a digital signage system to monitor audience responses to what they’re seeing, providing additional valuable information.
NEC, of course, has its own such system to offer. Called NEC Engage, it combines Microsoft Kinect’s motion-sensing technology with NEC’s NeoFace facial recognition technology to allow for what NEC called “context-aware digital signage”. Increasing numbers of retailers are reportedly adopting facial recognition technology both for security purposes and for customer analysis, and as awareness of the uses of such biometric technology continues to rise, NEC’s solution could be a sign of things to come.
August 12, 2016 – by Alex Perala