• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Our Services
  • Contact Us
  • Newsletter
  • Top Nav Social Icons

FindBiometrics

FindBiometrics

Global Identity Management

  • Biometrics
    • What are Biometrics?
    • FAQ
    • Biometric Associations
    • Companies
    • Premier Partners
  • News
    • Featured Articles
    • Interviews
    • Thought Leadership
    • Podcasts
    • Webinars
    • Year in Review
  • Applications
    • Biometric Security
    • Border Control and Airport Biometrics
    • Consumer and Residential Biometrics
    • Financial Biometrics
    • Fingerprint & Biometric Locks
    • Healthcare Biometrics
    • Justice and Law Enforcement Biometrics
    • Logical Access Control Biometrics
    • Mobile Biometrics
    • Other Biometric Applications
    • Physical Access Control Biometrics
    • Biometric Time and Attendance
  • Solutions
    • Behavioral Biometrics
    • Biometric Sensors and Detectors
    • Facial Recognition
    • Biometric Fingerprint Readers
    • Hand Readers & Finger Scanners
    • Iris Recognition
    • Biometric Middleware and Software
    • Multimodal Biometrics
    • Physiological Biometrics
    • Smart Cards
    • Vein Recognition
    • Voice and Speech Recognition
  • Stocks
  • Events
  • Companies
  • Podcasts

Former SITA Exec Returns to Lead Americas Division

May 17, 2022

Travel & Hospitality Biometrics Online Summit

SITA is welcoming back a former executive as its new Americas President.

Matthys Serfontein first joined the airport IT specialist in 2007, as SITA’s Regional Vice President for the Application Services Business Unit in Africa. The next year, he became SITA’s VP of Airport Solution Portfolios, a position he held until 2010, when he became VP of the Airport Operations Portfolio. In 2012 Serfontein became the VP of SITA’s Airport Solution Line, and in 2018 he became President of Air Travel Solutions.

He held that last position until the summer of 2020, when he left SITA. On his LinkedIn profile, Serfontein indicated that he was ‘spending time with his family at Serfontein Investments’.

Now, in a phase of normalization after the most intense periods of the COVID-19 pandemic, Serfontein is returning to SITA to help lead the organization in its mission to bring digital transformation to the air travel industry.

“As travelers return to the skies, our customers are eyeing digitalization as the key to returning to growth while meeting the new expectations of today’s passenger,” Serfontein explained. “With its innovative portfolio, SITA is uniquely positioned to support them.”

On that note, SITA offers a number of innovative solutions for airport modernization, including AI-driven optimization tools through the SITA Airport Management platform, and biometric check-in and bag drop kiosks.

Serfontein’s return to SITA comes after David Lavorel was promoted to the position of CEO in February. For his part, Lavorel welcomed Serfontein back to the team and emphasized that he has a considerable portfolio of solutions to promote to the air travel industry.

“The Americas team, under Matthys’s stewardship, will help bring these exciting benefits to customers in the region,” he said.

–

May 17, 2022 – by Alex Perala

Related News

  • SITA: Digital Technologies Can Help Travel Industry Navigate Current EnvironmentSITA: Digital Technologies Can Help Travel Industry Navigate Current Environment
  • David Lavorel Takes Over as SITA CEODavid Lavorel Takes Over as SITA CEO
  • SITA to Expand Staff in Ireland to Support Next-Gen Airport Solutions DevelopmentSITA to Expand Staff in Ireland to Support Next-Gen Airport Solutions Development
  • SITA Eyes Post-COVID Airline Industry with Two New Executive AppointmentsSITA Eyes Post-COVID Airline Industry with Two New Executive Appointments
  • Jordan’s Biggest Airport Trials Biometric BoardingJordan’s Biggest Airport Trials Biometric Boarding
  • SITA Highlights Automation and Sustainability in New IT Insights ReportSITA Highlights Automation and Sustainability in New IT Insights Report

Filed Under: News Tagged With: air travel, airport biometrics, airport solutions, Biometric, biometric bag drop, biometric check-in, biometrics, corporate news, digital transformation, executive appointments, SITA

Primary Sidebar

EXCLUSIVE MEMBERS ONLY CONTENT:

Become a FindBiometrics Member and gain easy access to specialty content, including the ID Tech column, replays of virtual events, and Identity School educational checklists:

ID TECH: What Role Will Biometrics Play in the Cyber Cold War? We’re About to Find Out [NEW]

Identity School: Facial Recognition Cheat Sheet

REPLAY: Travel & Hospitality Virtual Identity Summit

Sponsored Links

TECH5 showcase logo

TECH5 is an international technology company founded by experts from the biometrics industry, which focuses on developing disruptive biometric and digital ID solutions through the application of AI and Machine Learning technologies.

TECH5 target markets include both Government and Private sectors with products powering Civil ID, Digital ID, as well as authentication solutions that deliver identity assurance for various use cases. 

Learn more: www.tech5.ai

Onfido logo

Onfido is building the new identity standard for the internet.Our AI-based technology assesses whether a user’s government-issued ID is genuine or fraudulent, and then compares it against their facial biometrics. That’s how we give companies like Revolut, Zipcar and Bitstamp the assurance they need to onboard customers remotely and securely. Our mission is to create a more open world, where identity is the key to access.. For more information, please visit www.onfido.com

ThreatMark brings trust to the digital world by providing cutting-edge fraud prevention solutions. Major banks use ThreatMark’s AI-powered technology and behavioral biometrics to build secured banking experience to precisely verify their legitimate users, seamlessly across all digital channels. All while securing the users’ most precious assets and keeping the fraudsters away. Learn more: www.threatmark.com/

With its secunet border gears product portfolio and specialised consulting expertise, secunet supports police forces and security authorities in their sovereign tasks. Whether ABC gates, self-service kiosks or biometric middleware – each component helps to strengthen identity protection and to accelerate verification – in mobile and stationary scenarios.

Mobile ID World Logo

Mobile ID World is here to bring you the latest in mobile authentication solutions and application providers. Our company is dedicated to providing users with the best content and cutting edge information on technology, news, and mobile solutions for your mobile identity management needs.

Recent Posts

  • Design Win Marks FPC Sensors’ Evolution to Optical Under-Display Biometrics
  • Juniper Research Opens Nominations for ‘Fintech & Payments’ Disruptors
  • Pakistan to Use Biometrics in Real Estate Transactions
  • GAO Takes Government Agencies to Task for Lack of Oversight in Facial Recognition
  • UK Commissioner Surveys Police Use of Facial Recognition

Biometric Associations

IBIA and fido

Tweets

Footer

  • About Us
  • Company Directory
  • Advertise With Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Archives
  • CCPA: Do not sell my personal info.

Follow Us

Copyright © 2022 FindBiometrics