Your face is one of the most widely broadcast and least policeable biometrics you have. Thanks to the proliferation of social media and phone cameras, we have entered an age of headshot proliferation. Whether its to add accountability to a LinkedIn profile or to broadcast your existence via selfie, chances are that if you’re reading this, your face is somewhere on the Internet.
This poses a conundrum for users everywhere: when images of your face are public, how can you sleep at night knowing they aren’t being used fraudulently?
Enter Face Guardian: a new identity theft monitoring company from Face Data, Inc. that has just launched an image protection service leveraging facial biometrics. Specifically designed to address the rising privacy concerns surrounding the Internet’s current state of face-pic-proliferation, Face Guardian provides users with alerts when a duplicate instance of a protected face photo is found online.
Of course, knowing about the privacy infringement is only half the battle, which is why Face Guardian offers a second remediation service that will see them negotiating the removal of fraudulent photos.
Face Data CEO Ian Koskela explains the need for Face Guardian: “Millions of ‘selfies’ are taken each day without a second thought. People are creating a complex digital fingerprint – and often they don’t realize the impact that can have on their future.”
Registration for Face Guardian is offered for free if a user would like to protect a single photo. A premium version of the service is also available for the protection of up to ten photos at a time.
Privacy is a major topic of discussion in the identity management industry right now. In preparation for this year’s Biometrics UnPlugged event in in Tampa, Florida, FindBiometrics has been focusing on privacy for the past month. To learn more about the event or to reserve a seat in the discussion, visit the Biometrics UnPlugged registration page.
August 22, 2014 – by Peter B. Counter