“…the announcement arrives just a week after the news that CLEAR was opening a new office in Austin, Texas, and soon after the launch of a pioneering biometric payments system in Seattle that lets sports fans pay for snacks at concessions stands using a simple fingerprint scan.”
With CLEAR now having established an extensive network of airline and sports venue partners across the US, the organization’s leadership have determined that the time has come for a major public-facing marketing campaign.
CLEAR has teamed up with Red Antler, a Brooklyn-based marketing firm, to develop a new campaign dubbed, “You Get You Places”. The campaign will feature two television ads, social media advertising, and ad placements at the Los Angeles International Airport and the Reagan National Airport in Washington, DC, with the airport ads appearing in high-traffic areas of terminals and on flight arrival and departure displays.
The ad campaign will, of course, highlight how CLEAR members can pre-register to enable expedited screening at airports and other venues, and will emphasize the use of eye and fingerprint biometrics for authentication.
In announcing the marketing campaign, the company explained that it “comes at a time of significant growth for the company”. Indeed, the announcement arrives just a week after the news that CLEAR was opening a new office in Austin, Texas, and soon after the launch of a pioneering biometric payments system in Seattle that lets sports fans pay for snacks at concessions stands using a simple fingerprint scan. And CLEAR says its MLB partnership will deliver biometric ticketing next year.
Of course, this kind of technology will be quite new to a lot of Americans, hence the launch of this marketing campaign. With consumers getting increasingly used to biometric authentication in everyday life, the CLEAR concept could gain traction quickly as the new ads help to spread the word.
October 9, 2018 – by Alex Perala