Brand New Signs Agreement with Iris ID

Biometric identity and access management continues to enjoy growth despite the fact that it has never worked 100% successfully using only a traditional fingerprint scan. Increasingly, organisations are looking for a more accurate, less invasive technology to incorporate into their access control and other ID management systems. Iris recognition readily fills this requirement with its reliability and stability – a person’s unique iris pattern is formed by 10 months of age, and remains consistent throughout one’s life. No physical contact is required, and a person can be authenticated in less than two seconds, making user acceptance more likely.

Supporting this growing interest in the technology, Brand New Technologies is pleased to announce it has signed a reseller agreement with Iris ID, a US-based leader in the provision of biometric authentication solutions employing iris recognition.

“The Iris ID offering fits perfectly into our biometric ID management solutions set,” explains Dave Crawshay-Hall, Chief Technology Officer for Brand New Technologies. “We are constantly seeking out new technologies to keep our portfolio at the leading edge of biometric identification. Iris recognition is beginning to make real inroads in the industry and we are very pleased we can now offer some of the best of these solutions to our clients.”


About Brand New Technologies

Brand New is a technology company in South Africa with core competencies in the fields of biometrics, smart cards and various ID/ payment-related technologies. It specialises in the development and implementation of tailored identity management solutions, designed to meet any requirements of both civil and private applications. Its solutions incorporate the latest security technologies, such as biometrics, smart cards and tamper-proof documents. The company has a Level 4 SMME (small, medium-sized and micro enterprise) and BBBEE (broad-based black economic empowerment) rating. More information about Brand New is available at

Brand New Technologies

Physical Address: Eastwood Office Park, Tuscan Suite No.1, 11B Riley Road, Bedfordview, 2007

Postal Address: PO Box 752374, Gardenview, Gauteng, South Africa, 2047

Office: (+27) 11 450 3088 or (+27) 11 450 3092 ; Fax: (+27) 11 450 3093; Web:


About Iris ID

8154_irisid_irisidco_prof_cropIris ID Systems, formerly a division of LG Electronics USA known as LG Iris, has been active in iris recognition research, development and production since 1997. Today, US-based Iris ID Systems is a proven global leader in the iris recognition market. IrisAccess is the world’s most widely deployed iris recognition platform, used in thousands of locations authenticating the identities of millions of people. More people look to IrisAccess for iris-based authentication than to all other iris-recognition products combined. To find out more about Iris ID, visit