Florida-based emotion detection and recognition (EDR) tech startup Jinglz has announced the launch of a new Online Public Offering (OPO) as it seeks investors to generate capital in order to expand its marketing and pursue revenue streams.
This latest OPO comes after the company launched its new EmotionTrac platform, which allows marketers to conduct remote focus groups, using machine learning and facial recognition to analyze each participant’s emotional reaction to the content they’re shown, providing valuable data for marketers.
As much of the world is still physically and socially distancing due to the COVID-19 outbreak, the concept of remote mobile market testing — whereby gatherings of strangers in an indoor space can be avoided — may gain some traction among groups like political parties and major motion pictures that can’t afford to wait until such restrictions are lifted or relaxed.
“When we first began development on our VeriView ad technology, it was all about using facial detection to verify when a user is truly engaging with mobile ad content,” commented CEO Aaron Itzkowitz. “But we always knew that there was a next step, and that was to analyze a user’s facial expressions to recognize their emotional response to what they’re seeing.”
Jinglz is looking for investment from both accredited and non-accredited investors through an SEC-regulated offering that the company recently launched on the Netcapital funding portal. The last OPO offering closed in 2018, with only accredited investors being able to participate since then until now.
“Our offering is a chance to invest in a company at an early stage that is pursuing a market with massive potential,” says Itzkowitz.
June 15, 2020 – by Tony Bitzionis