The BioCatch Chief Strategy and Marketing Officer traces the evolution of identity, privacy, and design
BioCatch’s Frances Zelazny has shared some insights in a new blog post that looks back at twenty years in the biometrics industry. The company’s Chief Strategy and Marketing Officer specifically focused on identity, privacy, and design, noting how the prevailing attitude around each one has changed as biometric technology has continued to evolve.
Of the three, the question of privacy is perhaps the most complicated. Public opinion has historically shifted in response to security breaches or perceived threats, while private corporations like Facebook and MasterCard now hold more personal information than public entities like the DMV.
That affects the identity debate, with one faction calling for the digitization of centrally issued documents like passports and another advocating for digital footprints that allow people to be recognized as individuals. Zelazny argues that some combination of the two is likely, but we need to figure out how we want to be identified in order to determine how we keep our personal information private.
Meanwhile, design is important because it reduces friction and boosts adoption rates by making biometric tech more palatable to the public. That’s one of the primary advantages of behavioral biometrics, which offers strong passive authentication without intruding on normal user activity.
The full article expands on all three issues in more detail, highlighting trends and challenges that Zelazny also explored in a recent interview with FindBiometrics. She went on to emphasize the need for greater education and awareness, especially as policy continues to lag behind technology in the current debates around biometrics.
May 28, 2019 – by Eric Weiss