BioCatch has appointed an individual with considerable experience in the financial services sector as its new Chief Marketing Officer.
Mark Elliott comes to the behavioral biometrics specialist from a previous position as CMO and SVP of TIAA, a financial services firm focused on the academic, research, medical, cultural, and governmental markets. Having joined the firm in 2015, Elliott went on to a leadership role in which “TIAA’s brand awareness jumped 20% over three years,” BioCatch asserted in a statement.
Before his role with TIAA, Elliott spent three years as a senior strategy executive with JPMorgan Chase, and 10 years in various roles at Capital One.
In announcing his appointment to the BioCatch C-suite, the company explained that Elliott’s new role will see him leading all marketing efforts as the company seeks to expand into new verticals after the company raked in $145 million in a recent Series C round of investment.
“I am proud to be joining a company that is a leader in innovation and customer protection with such an amazing growth story,” Elliott said. “BioCatch has pioneered the next-generation behavioral biometrics technology that is used to detect fraud for the biggest banks in the world.”
The announcement of Elliott’s appointment comes just ahead of an expert webinar in which BioCatch will participate. Entitled, “Building Invincible Trust Chains With Strong Authentication and ID Verification,” the webinar is slated to begin at 11 a.m. Eastern on June 17.
June 15, 2020 – by Alex Perala