A new report from Frost & Sullivan is finding signs of growth in the automotive voice recognition market.
In a synopsis, the market research and growth consultancy firm asserts that while voice recognition technology has primarily been used in infotainment applications thus far, OEMs and tier-1 suppliers “are significantly investing in biometric and machine learning technologies.” And “[p]remium OEMs” are particularly interested in the kind of voice recognition technology used in AI assistants, as can be seen in offerings like Apple’s Siri and Microsoft’s Cortana. Indeed, fresh off its Google I/O developers conference, Google is also promoting its advances in speech recognition and AI technologies.
Looking to the competitive landscape, Frost & Sullivan assert that Nuance, with offerings like its Dragon Drive platform, “is leading the market in voice recognition technology”. But disrupters are starting to emerge, with Frost & Sullivan name-checking Sensory, Inc. and iNago in particular.
All this increasing activity and interest bodes well for the automotive voice recognition market as cars increasingly connect with users’ mobile devices, and as automakers seek new ways to facilitate driver-car interaction.
May 26, 2016 – by Alex Perala