Atom Bank has recently launched its digital banking app, now that its regulatory restriction has been lifted. Currently available on iPhone and iPad via the App Store, and with an Android version slated to be released by the end of May, the Atom Bank app features convenient and biometric login features that are in line with its branchless, customer-focused approach to financial services.
Customers use face and voice biometrics to log in to the banking app. Atom Bank asserts that access is granted in only a few taps. This feature fits with the current convenience-centric approach to mobile FinTech that has become pervasive in mobile commerce. At Money20/20 Europe last week, at which Atom Bank was in attendance, a session with Google’s director of emerging platforms, Spencer Spinnell, highlighting the need to bring the customer taps down to a manageable level.
With biometrics, it’s that easy. Face recognition simply requires a user to look into her phone and voice biometrics can supplement this security by asking her to speak a short phrase. Because both modalities are software based, Atom Bank isn’t limited to specific devices that feature premium hardware (though it does also offer fingerprint scanning support). Anyone with a smartphone can use these easy login features, and that’s the point. Atom Bank wants things to be simple, useful, engaging and most of all serving the customer’s interests first.
“This is the start of a remarkable transformation of the banking landscape for everyone,” said Atom Bank CEO Mark Mullen in a statement announcing the launch. “Atom aims to offer a genuine alternative to the insidious and self-interested banks that dominate the UK banking landscape. Our approach will be to constantly evolve and extend our offering, with monthly updates to our app and a dedication to providing better value, greater transparency and a much more innovative banking experience.”
All of Atom Bank’s services are accessed through it app. Currently it offers competitive fixed term savings as well as secured lending to small and medium enterprises. Throughout the year, Atom will be expanding the range of services it offers customers to include current accounts, overdrafts, debit cards, credit cards, instant access savings and residential mortgages.
April 11, 2016 – by Peter B. Counter